PVO More Solutions

PVO measures marketing program effectiveness, creates effectiveness benchmarks and measures Marketing ROI.

PVO assists in improving the operational and communication effectiveness between government agencies.

PVO measures the ongoing effectiveness of alliance and partnership processes and policies as required by Sarbanes-Oxley and other compliance regulations.


PVO For Marketing ROIs

  • Provides justification for partnership marketing program budgets and spending

  • Provides evidence to support company claims to Analysts regarding the MROI predictions for the next quarter and year as they relate to alliance and channel contribution to revenue

  • Measures the effect on MROI effectiveness of the programs, processes, people and policies since the last marketing program

  • Measures the impacts on, and effectiveness of marketing program changes that are made to marketing program changes

  • Determines the best use of partnership budget dollars and marketing funds based on effectiveness evidence

  • Predicts alliance and channel partner future performance with substantiated supporting data

  • Continues to keep partners interested and motivated to sell the company’s products through their continued engagement in the PVO exercise and by the company making visible changes based on PVO’s results from both the company’s and its partner’s inputs


PVO for Government Inter-Agency Effectiveness

  • Provides Root Cause Impact Analysis of people, process, policy and programs that are impacting communication, awareness and intelligence objectives

  • Provides the ability to re-measure criterion to determine the impact of changes and the effect of the changes on other criterion

  • Provides evidence to support the necessity of making changes in any of the measured criterion

  • Provides data on the cost and associated benefit of changes made in any measured area

  • Provides substantiation for joint inter-agency expenditures

  • Provides data on the effectiveness of all criterion measured and will identify previously needed processes that may have become obsolete which in turn will reduce costs

  • Provides the ability to test the effectiveness and impacts of changes before they are implemented or fully implemented including behavioral, cultural and other non-quantitative data sets

  • Provides the ability to measure inter-agency performance and predict future inter-agency performance against objectives


PVO for Sarbanes-Oxley and Compliance


The Sarbanes-Oxley Act of 2002 has caused big changes in big business with a hefty price tag.  Not only must publicly traded companies document and comply with the financial reporting and internal audit control requirements of the Act, they must also continuously attest, measure and document changes of the related processes to ensure continued compliance.  


The challenge of complying with Sarbanes-Oxley requirements inside of a company is notably a time-consuming, costly and arduous task.  The good news is that the internal control systems that companies are building will certainly identify areas in the company where effectiveness can be improved, additional revenues can be generated and costs can be decreased.  Further good news is that many of these internal control systems are built so that their processes can be repeated which, in turn, will reduce the amount of time it takes to collect, analyze and report subsequent data sets.


Complying with Sarbanes-Oxley when it comes to a company’s alliances and partnerships with other companies where many processes and policies are shared, contracts must be followed and revenues can be recognized in numerous ways is much more difficult.  To complicate matters even further, compliance regulations require that these items must be re-measured on a continued basis to ensure their accuracy and the items internal control processes remain effective.  These items include the measurement of both quantitative and qualitative data from enough data points to ensure the data’s accuracy. 


Where the safeguarding of assets had previously been a primary objective of internal accounting control, Sarbanes-Oxley requires that a company’s internal control structure meaning its control environment, accounting system and control procedures must be documented and measured.  This also includes an assessment of risk and, information and communication.  Safeguarding of company assets has become a subcomponent.  The scope of internal control includes policies, plans, procedures, processes, systems, activities, functions, projects, initiatives, and endeavors of all types at all levels of a company.  At an entity or company level, internal controls that affect the enterprise’s ability to perform must be documented, measured and certified.  At an activity level, the scope applies and considers the details of functions that generate revenue for the company, create or acquire company assets, incur company liabilities, result in company expenses or involve the receipt or disbursement of cash.


For alliances and partnerships this means measuring processes, policies, personnel effectiveness, contract adherence and other items that can impact revenues and other financial information and, monitoring for potential risks.  Assessing alliance and partnership risks have always been the most difficult items to measure because there are few control issues that can be enforced with partnerships.    


Companies that can determine an accurate way to asses risk and measure the effectiveness of personnel, policies and processes are finding that the collection of alliance and partnership data is at the same time; also creating business intelligence and predictive analytics that can be used to improve numerous partnership effectiveness aspects and also results.  In order to determine what information needs to be collected it is be best to start with an analysis of the internal controls used for partner agreements and management.


Provides the data required to comply with Sarbanes-Oxley.  PVO measures and documents internal control changes, continued operational effectiveness and, risks that may need to be disclosed.

More - PVO


More - PVO Q & A



Request Information


Employment    Contact Us 

Copyight- AllianceAnalytics 2015
Alliance, Channel and Partnership Creation and Management Analytics